Bluegrass Baby Co

Our Owner

Meet the Owner and Client Care Coordinator of Bluegrass Baby Co.


September Morgan 


For as long as she can remember, September has had a passion for all things pregnancy, birth, parenting, and babies. This is reflected in more than 10 years working with families, acting as a labor doula, postpartum doula, newborn care specialist, postpartum placenta specialist, baby planner, car seat safety tech, and childbirth and newborn care educator within the past 4 years. 

Originally from Columbus, OH, September has a background in Psychology and Human Development and Family Sciences from The Ohio State University, and is always broadening her education to serve her clients. 

In 2015, September founded Kentuckiana's first full service doula agency Louisville Area Doulas, LLC. After noticing a concerning lack of focus on the well being of new parents compared to the focus on birth, September founded sister brand Bluegrass Baby Co to hone in on supporting new families during life after baby. 

September resides in Jeffersontown, KY with her husband Will and rescue dog Goonie. When she's not serving clients and connecting them to an amazing team of support, September enjoys exploring Louisville and traveling the country. She is an avid hiker and will take any excuse to get outside. Her church home of Northeast Christian Church and the abundance of amazing locally owned restaurants are two of her favorite things about Louisville, A delicious slice of pizza, a glass of dry red wine, Kentucky  bourbon, or local craft beer, and a steaming mug of strong black coffee are  the fastest way to her heart. 

September is equally passionate about supporting families and empowering birth and baby professionals on her team, and considers herself blessed beyond belief to have the best job in the world.